Upper-intermediate

In the year 794, Naomi Hasegawa's family started Ichiwa, a mochi shop, next to the Imamiya Shrine in Kyoto to feed pilgrims who had traveled to pray for pandemic relief. Over a millenium later, the shop still sells mochi to people struggling with a pandemic. How has it survived so long, through pandemics, wars, natural disasters, and the rise and fall of empires? By putting tradition and stability over profit and growth. 

The emphasis at Ichiwa is not growth. Profit is not the point. The point is to do one thing, and do it well. They focus on serving people and passing on the business to the next generation. Although it's not a dynamic business model, it obviously works. Known as shinise, these old businesses are a source of pride for Japanese.

When we hear about the number of Olympics medals each country wins, we usually hear the total. The top five or six countries are almost always the same: the U.S., U.K., Russia, Germany, France and China. When you think about the huge population and wealth of those countries, it makes sense that they would win the most medals.

But this leaves smaller countries who perform better than their relative size and wealth out of the spotlight. Think of Australia, a country of 25 million. Compare that to America's 328 million. You might expect the U.S. to win well over ten times more medals than Australia. But that's not what happens.

Dogs have already been trained to smell drugs, cancer, and even blood sugar changes in people with diabetes. Now they're learning how to smell Covid-19. In trials, dogs detected the virus over 95% of the time, more accurately than rapid blood or swab tests. The dogs have even been able to detect Covid in people who aren't showing symptoms yet, which taking temperatures can't do.

Several countries around the world are working to develop these skills in dogs. To train them, sweat from people with Covid is collected and put on cottonballs. After they've learned to identify the scent, they then have to choose the cottonball with the sweat on it from lots of untreated cottonballs.

Around 18 billion cigarettes are sold around the world every day. In the United States alone, it is estimated that cigarette-related healthcare costs exceed USD $300 billion per year. However, the sale of cigarettes in the US has had an interesting history over the past century.

Please have a look at the chart below and discuss what you see with your teacher.

When computer games appeared, men were their target comsumer. Games were created for men, and the main characters in games—protagonists—were mostly men too. Women were mostly presented as characters who needed help. For instance, Mario and Princess Peach. 

Recently, the gaming industry has started targeting women too. More female protagonists are appearing.

Look at the graphs below and discuss them with your teacher.

According to the National Geographic Society, Earth now has a new ocean: the Southern Ocean.

Geographers have debated whether the waters around Antarctica had enough unique characteristics to deserve their own name, or whether they were simply cold, southern extensions of the Pacific, Atlantic, and Indian Oceans. 

With a range stretching the circumference of Antarctica to the 60-degrees South latitudinal line, the Southern Ocean “encompasses unique and fragile marine ecosystems that are home to wonderful marine life such as whales, penguins, and seals,” explains National Geographic’s Enric Sala. The region includes such creatures as migrating humpback whales and many different seabirds.

According to The Guardian, the renowned Swiss architect Le Corbusier developed a system that has shaped much of the world. It dictates everything from the height of a door handle to the scale of a staircase. But the system, Le Modulor, developed in the 1940s, was created with a handsome six-foot-tall British policeman in mind. So all sizes are governed by the need to make everything as convenient as possible for Le Corbusier’s ideal man.

The system's influence even extended to the size of city blocks, since these responded to the size and needs of the car the ideal man drove to work.

By the 1980s, some women had had enough. After decades of struggling with prams and shopping trolleys, navigating dark underpasses, blind alleyways and subways in the cities mostly made by men, it was time for a different approach.

National Public Radio (NPR), a publicly-funded American news organization, held an interview with the famous Japanese author Haruki Murakami about his new collection of stories, First Person Singular. In this collection, Murakami writes in the first-person singular “I” perspective.

Murakami said, "There's a long tradition in modern Japanese literature of the autobiographical, so-called I-novel, the idea that sincerity lies in honestly and openly writing about your life, making a kind of self-confession. I'm opposed to that idea and wanted to create my own 'first personal singular' writing."

Murakami goes on to explain that he often writes characters based on his personal experiences and rewrites them multiple times to the point that the experiences become fictional and hard to recognize from his own life.

According to The Economist, in April 2021, Apple, which supplies one-fifth of the world’s smartphones and around half of the United States', introduced a software update that will end targeted advertisement by companies. Its latest mobile operating system forces apps to ask users if they want to be tracked. Many are expected to decline. It is the latest privacy move forcing marketers to rethink how they target online ads.

By micro-profiling audiences and monitoring their behavior, digital-ad platforms claim to solve advertisers’ problem of not knowing which half of their budget is being wasted. According to Group M, the world’s largest media buyer, in the past decade, digital ads have gone from less than 20% of the global ad market to more than 60%.